Bepanthen Tattoo

Bepanthen Tattoo is Bayer's specialised tattoo aftercare brand, offering products designed to support the healing of newly tattooed skin while helping preserve the appearance of tattoos. I was responsible for the art direction of the account, creating social-first content that reflected the brand's authentic voice and contemporary identity. Throughout the project, I developed creative concepts and collaborated on the editing process to ensure a cohesive visual language across all content.

Always-On Content
An ongoing social media content series designed to educate and inspire the tattoo community. Combining lifestyle-driven visuals with educational messaging, the content reinforced the importance of proper tattoo aftercare while maintaining a strong and authentic brand identity.

Art Direction: Me
Photography: Francisco Santos
Production: Soraia Martins
Editing: Francisco Santos & Me
Social Media Management: Matilde Matias
Strategy: Diogo Serra