Bepanthene

Bepanthene is Bayer's healthcare brand, offering products dedicated to skin regeneration, wound care and everyday skin protection. I led the art direction of the account, creating social-first content that transformed healthcare expertise into clear, engaging visual communication while collaborating on the editing process.

Bepanthene Summer Campaign
A seasonal content series created for Bepanthene's June, July and August social media calendar, combining educational storytelling with a fresh visual approach to showcase the brand's product portfolio throughout the summer.

Art Direction: Me
Photography: Francisco Santos
Production: Soraia Martins
Editing: Francisco Santos & me
Social Media Management: Matilde Matias
Strategy: Diogo Serra